I have had a newsletter under my name for at least 6 years now. This year I redesigned it from the ground up so that I could provide more value to my subscribers. This post is about what you get when you subscribe.
My old newsletters mostly contained information about what I was going to do. If I were to do a speaking gig or to record a new course, I would send one out and let the people know. This could have been considered beneficial if you just wanted to stay informed about what I was doing or if you were my mother.
Therefore, when I was redesigning my newsletter, I was thinking about the content that I would enjoy reading if I were to receive it in my inbox. Here is a small breakdown of the new structure:
- ⚡ Hello: Here, I say hello or thank you, or I might even announce something. I like to keep this one brief.
- 📑 Links to Bookmark: A list of practical articles/videos from the world of CGI and post-production that I gathered during the week. These include tutorials, how-to's, or theoretical articles — anything that actually teaches you something.
- 💡 Quick Tip of the Week: These are nuggets of information that could include keyboard shortcuts, tips, tricks, or industry insights.
- 🧐 Stuff I Find Fascinating: Again, a list of links that could be just as useful as Links to Bookmark but might not be as practical. This includes tech news, philosophical articles about art in general, or process videos.
If you are interested in the specifics, you can check out the past issues here.
Once a week from when you sign up. I don't send more nor less — I include everything I want to say in that single one.
Where Do I Sign Up?
Well, you can do it right under this very article. Welcome to the club. The first rule is… well, I haven't thought of this before, so just try to have fun, I guess.